专家称净水器比桶装水更安全
目前,桶装水仍然占据市场主流。据中商情报网数据显示,经过这几年的高速发展,高达40%—50%年增长率的桶装水行业已开始呈现缓慢增长态势。随着高端桶装水阵营收缩、低端水趋于不断普及和饱和,市场利润空间正逐渐缩小。另一方面,近年来水桶质检合格率低、桶装水二次污染等事件屡屡曝光,成为人们关注的热点问题。由于饮用水行业的门槛比较低,黑瓶假水充斥市场,也引发消费者对桶装水安全性的担忧。ink title=净水器生产厂家 href="http://www.szvae.com/" target=_blank>净水器生产厂家
Currently, bottled water still occupy the mainstream market. According to the Business reported net data show that after years of rapid development, up to 40% -50% annual growth of the bottled water industry has begun to show slow growth. With high-end bottled water camp contraction, and the growing popularity of low-end water tends to saturate the market is gradually narrowing profit margins. On the other hand, in recent years, low quality inspection buckets, bottled water and secondary pollution incidents frequently exposed, become a hot topic of concern. Due to the relatively low threshold for drinking water industry, bottles of fake black water flooding the market, it also raised consumer concerns about the safety of bottled water.
针对桶装水的种种问题,家电行业资深观察人士刘步尘就表示:“我认为净水器比桶装水更安全。从桶装水本身来说,首先,桶装水的健康指标值得怀疑,现在桶装水市场使用劣质材料现象普遍,行业监管不到位;其次是本身的水质达不达标,是不是自来水简单过滤一下;还有二次污染问题,饮水机没有定期清理造成污染,周围环境也具有很多不确定因素。”
2015年净水器呈爆发式增长
近日,在奥维云网举办的“2015互联网+智能净水行业论坛”上发布的《2015净水行业蓝皮书》显示,2013年至2014年水处理行业销售额分别为72亿元、121亿元,年复合增长率达42.5%。2015年水处理市场销售量达到789万台,销售额规模将达到192亿元,未来市场潜力巨大,其中饮水机份额将进一步减少,仅占销售额的10%,意味着中国水家电正从“饮”时代向“净”时代跨越。
产品质量和售后仍是发展瓶颈
净水行业的“井喷”式增长,引发着新一轮投资热,同时市场竞争进一步加剧。据不完全统计,目前国内净水机市场驻扎着3000个品牌,竞争越来越激烈。蓝皮书显示,2014、2015年的新进入品牌要少了许多。行业洗牌加剧、利润趋薄、推广成本增加等因素是阻碍投机主义企业进入净水行业的最大因素。
2014年,反渗透技术成为市场的“新宠儿”。根据奥维云网数据显示,在整个净水市场中,反渗透技术从2014年1月的25.4%市场占比攀升到12月的52.7%,年度累计占比为46.7%;2015年累计销售额占比达到60.9%,且呈现稳步上升态势。反渗透机的核心部件反渗透膜(RO膜)的过滤孔径为0.0001微米,相当于头发丝的百万分之一,不仅能过滤超滤机能过滤的物质,还能过滤比病毒、细菌等更小的金属离子,去除水中的铅、汞、铬、镉等重金属离子,使过滤出的水达到纯水标准,通常用作日常饮水。ink title=净水器生产厂家 href="http://www.szvae.com/" target=_blank>净水器生产厂家
“反渗透式是未来净水器发展的趋势之一。”刘步尘预测,“因为它本身的技术含量高,出来的水可以实现直饮,不需要再购买饮水机和桶装水,随着技术不断成熟,净水器的价格也会逐渐下降。”
净水器行业的前景固然诱人,但眼下产品质量和售后却是瓶颈,安装规范、滤芯更换、运行管控等将是亟待解决问题。
"Reverse osmosis water purifier is one of the future trend of development." Liu Buchen, predicted that "because of the high technological content of its own, out of the water can drink straight, no need to buy drinking fountains and bottled water, along with technology continues to mature, purifier prices will gradually decline. "
Water purification industry outlook is certainly attractive, but now the product quality and after-sales is a bottleneck, installation practices, filter replacement, run control and other problems will be solved.